What Do You Really Want from Client Feedback?
A score to report or
90 days' warning before a strategic client leaves?
High NPS and satisfaction scores do not prevent churn, price pressure, or renewal surprises in complex B2B relationships.
Most teams measure feedback.
Very few can prove alignment, predict risk, or coach change.
Commoditized?
Stuck competing on price, not value?
When relationship health is unclear, clients default to “you’re fine.”
And “fine” is negotiated like a commodity.
Without objective relationship intelligence, teams work harder while margins erode, renewals become price conversations, and competitors win with “we do the same thing for less.”
Dilemmas You Know All Too Well
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Your AMs work harder but clients still shop around
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Renewals become price wars, not value conversations
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Competitors win with “we do the same thing for less”
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Can’t predict which accounts will renew until it’s too late
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No visibility into which buyers truly advocate for you
Measurement
Is Not the Same as Insight
Measurement
Traditional surveys summarize sentiment.
They do not reveal alignment, expose blind spots, or guide behavior change.
Strategic account teams need
Relationship Intelligence.
Individual-level clarity that shows who is at risk, why risk exists, and what to do next
before revenue is at risk.
This is how prediction replaces surprise.
“Encompass-CX helped us expand our focus beyond measurement to insights that actually drive change across the organization.”
Brad Rinklin, CMO, EZE Software Group
The Future of Strategic Account Management Is Agentic
Strategic account teams do not struggle because they lack data. They struggle because insight arrives too late, is too generic, or never turns into action.
Relationship Intelligence only creates value when it is continuously interpreted, translated into action, and reinforced over time.
A coordinated system of AI-powered agents that turns client feedback into proactive coaching, strategic guidance, and measurable behavior change.
Instead of reacting to scores, teams act on insight.
From Relationship Intelligence to Continuous Action
AI-Guided Relationship Intelligence
Relationship Intelligence only creates value when it is continuously interpreted, prioritized, and translated into action.
This is how insight stops being episodic and starts guiding behavior across strategic accounts.
See, by name, which buyers are advocates, vulnerable, or open to growth.
Identify Who
Reveal hidden misalignment and
blind spots.
Understand Why
Translate risk and opportunity into clear priorities and recommended moves.
Decide What
Guide conversations, actions, and behavior change, before revenue is at risk.
Coach How
Trusted by Strategic Account Teams Worldwide
Strategic Account teams use Encompass-CX to identify risk earlier, align around insight, and guide action before revenue is at risk.
“Encompass-CX showed us who was actually loyal. In the first year, we grew from $16 million to $28 million in revenue, and one strategic client grew fourfold.
That clarity changed everything."
Tim Barrett, COO, Barrett Distribution Centers
As Featured in Inc. Magazine
Encompass-CX by the Numbers
Built to operate at scale
across complex, multi-buyer client relationships.
1 million+
10,000+
Strategic Account
Team Users
Buyer Responses from Strategic Accounts
2
International
Patents
This scale enables earlier risk detection, clearer alignment, and guided action.
Start with a self-diagnostic.
Or go straight to clarity
Assess Your CXM Maturity
Download the CXM Maturity Assessment to identify what is missing from your current approach.
Are You a Trusted Advisor? (Quiz)
Take the quick assessment to see how buyers really view your relationship.
Estimate the financial impact of improving relationship health.
These tools help you see the same gaps
our customers uncover before using Encompass-CX.
Designed to layer onto your existing tech stack
Encompass-CX connects to your CRM and operational systems to enrich them with relationship intelligence, without disrupting how teams work today.
Encompass-CX pushes relationship intelligence and risk signals directly into your CRM, so account teams act inside the systems they already use.
SOC 2 Type II certified and GDPR compliant.
Enterprise-grade security, privacy, and data governance.
