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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Tom Cates
Jun 9, 20233 min read
The Art of Surveying Clients: 3 Levels of Feedback Collection
Surveying your clients is a vital undertaking that can make or break your business. Do it right with the 3 Levels of Feedback Collection.
Tom Cates
Jun 2, 20235 min read
Understanding Motivation in the Workplace: Exploring the Three Social Motives
Last week, we discussed the contrasting views of Maslow and Murray regarding the number of human needs. However, it's important to...
Tom Cates
May 26, 20233 min read
Motivation: Unlocking the Power to Drive Action
Motivation is a multifaceted process that encompasses an individual's intensity, direction, and persistence of effort towards achieving a...
Tom Cates
May 19, 20233 min read
The Hedgehog Concept
Choose a Winning Business Strategy: Price, Product, or People? Many brilliant corporate strategy gurus have created and tested...
Tom Cates
May 12, 20232 min read
The Truth About Loyalty: Debunking Common Myths That Could Harm Your Business
Business success is often equated with customer loyalty. However, there are common misconceptions about what loyalty truly means. Here...
Tom Cates
May 5, 20233 min read
The Science of Human Motivation: Understanding Our Three Brains
In the world of business, building long-term, loyal customer relationships is crucial to success. This involves understanding your...
All Categories
Tom Cates
Dec 17, 20243 min read
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Trusted Advisor
Amplifying Your Client Rhythms: The 4 Motivators for Customer Loyalty
We delve into each of the 4 Motivators of the 6 Dimensions to Trusted Advisor for the best tips and practices in maintaining loyal customers
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Becoming a Trusted Advisor Will Improve Your B2B Experience
Taking the steps to become a Trusted Advisor to your clients has benefits beyond increasing revenue. Learn more here.
CX Management
Tom Cates
Jan 206 min read
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
The Science of Loyalty
Tom Cates
Mar 31, 20245 min read
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Business Tips & Tricks
The CX Blog Team
Mar 9, 20244 min read
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
B2B Black Friday Strategies with Encompass-CX
B2Bs have the opportunity to deepen their client relationships through Black Friday sales. Here are B2B Black Friday strategies to employ.
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Industry Highlights
What it Takes to Be a Trusted Insurance Advisor
The insurance industry is a highly competitive field. How can you break out of the pack and become a Trusted Insurance Advisor? Read more.
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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