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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Tom Cates
Sep 6, 20236 min read
The 6 Dimensions of a Trusted Advisor
The pathway to becoming a Trusted Advisor transcends excellent service or product offerings. These are based on 6 Trusted Advisor dimensions
Tom Cates
Jul 14, 20234 min read
3 Ways to Create and Maximize Customer Value
Customer value refers to the perception of worth that a customer derives from a product or service in relation to its cost.
Tom Cates
Jul 7, 20233 min read
The Key to Business Success: Strategies for Maximizing Customer Value
In today's competitive business landscape, it's crucial to understand that all customers are not created equal. While every client is...
Tom Cates
Jun 30, 20233 min read
Unleash the Power of Customer Loyalty
In today's competitive business landscape, it's not enough to know what your customers are doing; you need to understand how they feel...
Tom Cates
Jun 23, 20234 min read
Building and Communicating Sales Equity: The Power of Audience, Story, and You
In the world of sales, building strong relationships and effectively communicating your value is paramount. It's not just about having a...
Tom Cates
Jun 16, 20233 min read
Mastering Client Service: Elevating B2B Relationships through Effective Project Management
In the world of business-to-business (B2B) client services, project managers often excel at handling the technical, financial,...
All Categories
Tom Cates
Dec 17, 20243 min read
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Trusted Advisor
Amplifying Your Client Rhythms: The 4 Motivators for Customer Loyalty
We delve into each of the 4 Motivators of the 6 Dimensions to Trusted Advisor for the best tips and practices in maintaining loyal customers
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Becoming a Trusted Advisor Will Improve Your B2B Experience
Taking the steps to become a Trusted Advisor to your clients has benefits beyond increasing revenue. Learn more here.
CX Management
Tom Cates
Jan 206 min read
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
The Science of Loyalty
Tom Cates
Mar 31, 20245 min read
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Business Tips & Tricks
The CX Blog Team
Mar 9, 20244 min read
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
B2B Black Friday Strategies with Encompass-CX
B2Bs have the opportunity to deepen their client relationships through Black Friday sales. Here are B2B Black Friday strategies to employ.
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Industry Highlights
What it Takes to Be a Trusted Insurance Advisor
The insurance industry is a highly competitive field. How can you break out of the pack and become a Trusted Insurance Advisor? Read more.
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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