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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Tom Cates
Sep 23, 20222 min read
Buyers are Individuals, Not Averages
We have discussed how retention rate is essential to your growth and creating Sales Equity with your clients. Now let's look at how you...
Tom Cates
Sep 16, 20222 min read
Making your B2B Buyers BFFs
What happens when you achieve Trusted Advisor status with your buyer? Perhaps the most important result is that you move up in the...
Tom Cates
Sep 9, 20223 min read
Loyalty Matters
If you are in a mature industry where an unhappy customer can switch to another provider to get a similar product from another...
Tom Cates
Sep 2, 20224 min read
4 Types of B2B Relationships
Each provider in an industry has earned a certain amount of sales equity with their customers, and the industry’s performance can be...
Tom Cates
Aug 19, 20223 min read
How to Create Sales Equity in Your Industry
Opportunities to create sales equity vary depending on the industry and/or the sales situation. Even in B2C relationships, it's possible...
Tom Cates
Jul 12, 20214 min read
Understanding Your Buyer's Perception will Lead to an Effortless Client Experience
Buyer perceptions are formed based on the buyer’s assessments of businesses. Here's how it affects customer loyalty and retention rates.
All Categories
Tom Cates
Dec 17, 20243 min read
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Trusted Advisor
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Becoming a Trusted Advisor Will Improve Your B2B Experience
Taking the steps to become a Trusted Advisor to your clients has benefits beyond increasing revenue. Learn more here.
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
CX Management
Tom Cates
Sep 20, 20244 min read
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
The Science of Loyalty
Tom Cates
Mar 31, 20245 min read
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Business Tips & Tricks
The CX Blog Team
Mar 9, 20244 min read
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
B2B Black Friday Strategies with Encompass-CX
B2Bs have the opportunity to deepen their client relationships through Black Friday sales. Here are B2B Black Friday strategies to employ.
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Industry Highlights
What it Takes to Be a Trusted Insurance Advisor
The insurance industry is a highly competitive field. How can you break out of the pack and become a Trusted Insurance Advisor? Read more.
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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