The 3 Key B2B Strategies of Industry Giants
Delve into three key B2B strategies that companies employ to gain a competitive edge: Cost Leadership, Product Differentiators, and Client F
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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Tom Cates
Apr 21, 20233 min read
Building Sales Equity: The Power of Thanking Your Customers All Year Round
In today's business landscape, customer experience is a topic that has caught the attention of managers, executives, and consultants...
Tom Cates
Apr 7, 20232 min read
Being One in a Million is Not Enough
If you are in the market for stainless steel tubing, a simple Google search can quickly overwhelm you with over five million results in...
All Categories
Tom Cates
Aug 85 min read
7 Strategies to Improve Team Dynamics for Customer Satisfaction
Strong team dynamics shows your clients that they have Trusted Advisors on their side, beyond .
Trusted Advisor
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
7 Strategies to Improve Team Dynamics for Customer Satisfaction
Strong team dynamics shows your clients that they have Trusted Advisors on their side, beyond .
Why a Customer isn't a Client: The Trusted Advisor Relationship
Understanding these differences is not just beneficial – it's crucial for businesses aiming to achieve sustainable growth.
CX Management
Tom Cates
Sep 204 min read
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
The Science of Loyalty
Tom Cates
Mar 315 min read
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Business Tips & Tricks
The CX Blog Team
Mar 94 min read
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Industry Highlights
What it Takes to Be a Trusted Insurance Advisor
The insurance industry is a highly competitive field. How can you break out of the pack and become a Trusted Insurance Advisor? Read more.
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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